Hi there! Happy Monday!
Way back in JUNE 2018 I spilled the beans on Formulate Co, an amazing haircare launch, I am a part of and in September 2018 I shared my first impressions. If you have don’t know what I’m talking about, you can read those posts here and here. I wanted to do you, my reader, justice by being extremely particular and putting my custom shampoo and conditioner to the test. Today I am sharing my results.
What Is Formulate Co?
Formulate Co is personalized haircare products perfectly engineered for you! You fill out a form that asks questions such as your hair type, hair struggles, hair goals, geographical location/climate, heat usage, scalp health, scent preferences and sensitivities, and more! Does your shampoo or conditioner do that? Formulate Co is made in the lab JUST. FOR. YOU!
My Thoughts | My First Formulate Co Custom Batch
My first impression of Formulate Shampoo and Conditioner was good, but as I continued to use it I felt like the ends felt waxy and greasy, not matter how much time I spent trying to rinse it clean. I contacted Formulate Co (support@formulate.co.) and they were super helpful and sent me out a new conditioner. I also reasoned that I do usually go heavy with conditioners at my ends because I have long, color-treated hair, that I put heat on several days each week, so it could have been that I was just using too much and it was too moisturizing (is that possible?! For my ends? I didn’t think so, but maybe!).
My Thoughts | My Second Formulate Custom Batch
I received my second conditioner and while better, I was still experiencing the same residue feel, and while my hair felt healthy I knew that my hair feeling and looking like third day hair on day one wasn’t right, so I found myself using my other shampoos. I knew I wanted to do this blog post, so instead of letting the shampoo sit in my shower untouched I decided to email Formulate Co again. I am so glad I did! The custom service is second to none, and they told me they’d love to send me out a new set. I also switched my scent choice from Tidal to Green With Envy.
My Thoughts | My Third and Final Custom Batch
Was it a little frustrating to not immediately LOVE my custom shampoo and conditioner? Yes, but they were so friendly every time, and worked with me to make sure they could tweak the formula to be perfect for me. If I had bought a shampoo or conditioner at Ulta I could have returned it and tried another, and if I bought one at the drugstore I could have just called it a failure, but with Formulate Co I was able to get a custom experience. I love my custom shampoo an conditioner from Formulate Co and now I find that I’m excited to use it! I do alternate between it and my favorite purple shampoo and conditioner because as a blonde I am practically married to purple shampoo and it’s a habit I just can’t quit.
Final Thoughts
This is a high-end product and the cost reflects that at $130 for three shipments, and depending on how often you wash and how long your hair is that will last about 6-9 weeks. Each shipment comes with a 450ml bottle of custom shampoo and condition. None of the formulas contain sulfates, parabens, silicones, and they never rest on animals. If you don’t like your first shipment you can go through a reformulation process like I did or you can get a full refund. You can also receive a partial refund if you use your first shipment but change your mind before the second shipment has shipped out. If you think of each shipment as about $43 for each shipment that is less than a lot of high-end brands and it is completely customized haircare. I am going to be sending them emails every month begging for a purple shampoo (kidding, maybe!) because if they did that I would be ecstatic!
Giveaway
One winner will receive a set of custom shampoo and condition! The giveaway will end on February 22nd, 2019. When the giveaway ends the winner will receive an email from Formulate Co with a code to redeem their prize. ALL ENTRIES will receive a $5 off coupon code.
ENTER THE FORMULATE CO GIVEAWAY!
Have you tried custom haircare? I would love to hear you experiences!
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